HP leads printer, scanner, peripherals market in India

The Hardcopy Peripherals (HCP) market in India has witnessed its greatest efficiency in the fourth quarter “till date in terms of unit shipments” stated IDC in its newest Worldwide Quarterly Hardcopy Peripherals Tracker, 4Q20 report.
“As the country opened further during the festival season and vendors partially resolved their supply issues following a global surge in demand, India’s HCP market witnessed a growth of 4.0% quarter-over-quarter (QoQ) during 4Q20 (Oct-Dec 2020),” added the report.
In India, the largest market share was captured by HP Inc. The firm maintained its place to be the market chief in the general HCP market with a share of 40.2% and a progress in cargo of twenty-two.1% YoY.
At second place, Epson changed Canon with a market share of 26.2% whereas registering a YoY progress of 14.9%. Canon slipped to the third place and recorded YoY progress of 34.6% capturing a unit market share of twenty-two.7%.
The fourth and the fifth positions had been captured by Brother and Pantum with 6% and 1.6% market share respectively.

“In the industrial phase, the demand scenario improved from a QoQ perspective as sure segments, primarily jobbers and SMBs/SOHOs, resumed full-time operations. However, demand from giant corporates continued to be muted because the workplaces stay closed. 4Q20 witnessed elevated exercise from the Government because it launched a number of tenders following directives from Ministry of Finance to different ministers and public sector enterprises to exhaust their deliberate price range for capital expenditure (CAPEX),” says Bani Johri, Market Analyst, IPDS, IDC India.

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