ICC signs deal with IMG, to live stream 541 games across 3 World Cups

“This is a big step ahead for our sport and will increase the dimensions of our platform globally.”

A complete of 541 matches across three upcoming World Cups might be broadcast globally following a live streaming deal between the International Cricket Council and IMG, the sport’s governing physique introduced on Thursday.

The live streaming deal, which is up till April 2023, will allow followers to watch all qualifying matches to three World Cups: males’s T20 World Cup 2022, males’s World Cup 2023 and girls’s T20 World Cup 2023.

“We are delighted to be partnering with IMG to ship extra cricket to extra followers than ever earlier than,” ICC Chief Executive, Manu Sawhney stated in a launch.

“This is a big step ahead for our sport and will increase the dimensions of our platform globally, which helps our long-term ambitions for better sustainability for all of our Members.

The Apex physique stated “Of the 541 matches that might be broadcast, 145 are ladies’s matches and 80 Associate Members will see fixtures from 41 qualifier occasions being produced and distributed, with greater than 50 of these Members having fun with international protection at an ICC occasion for the primary time ever.” The protection will seize efficiency of latest groups together with Hungary, Romania and Serbia, who’re competing for the primary time within the males’s T20 World Cup qualification and Finland enjoying host to an ICC occasion for the very first time.

“In the Women’s T20 World Cup 2023 pathway, eight groups: Bhutan, Botswana, Cameroon, France, Malawi, Myanmar, Philippines, and Turkey might be making their debuts in worldwide ICC Women’s occasions,” the ICC stated.

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