Nothing, Teenage Engineering Partnership Hints at Future Audio Products, Samsung’s Manu Sharma Hired as India Lead

Nothing from OnePlus co-founder Carl Pei has introduced Stockholm-based industrial design agency Teenage Engineering as a founding associate. Teenage Engineering is a music gear manufacturing firm that’s recognized for its craftsmanship and specialisation in industrial design. It is fashionable for its transportable synthesizer OP-1, launched in 2010, which is used even as we speak. The partnership hints that Nothing might introduce audio merchandise sooner or later. Nothing has additionally introduced the appointment of Manu Sharma as Vice President and General Manager of Nothing India. Sharma was beforehand at Samsung as the Vice President – Head of Product Strategy.

While Nothing has confirmed partnership with Teenage Engineering, the corporate hasn’t shared particulars about its product roadmap. It has vaguely mentioned that ‘Nothing can be releasing its first merchandise within the coming months’. Carl Pei, CEO and Co-Founder of Nothing mentioned, “I’m really excited to welcome teenage engineering to the growing Nothing family. They consist of some of the best designers and creatives that I’ve had the pleasure of working with. Together, we’ve created a product roadmap that’s unique and true to Nothing’s vision.”

The firm introduced that Jesper Kouthoofd, Co-Founder and CEO of Teenage Engineering, will lead the design staff at Nothing as the “visionary behind Nothing’s design world”, whereas Tom Howard, Vice Head of Design at Teenage Engineering has been appointed as Head of Design at Nothing.

Nothing appears eager to launch merchandise within the Indian market, and furthering its efforts, it has roped in Manu Sharma as the Vice President and General Manager of Nothing India. Sharma has over 20 years of expertise working with corporations like Samsung and HP prior to now. His function at Nothing India consists of overseeing the regional product technique, advertising and gross sales operations for the model, as effectively as establishing the India workplace.

Apart from this, the corporate can be conducting a neighborhood funding spherical via a crowdfund marketing campaign beginning March 2. The marketing campaign is a part of its Series A funding and, thus far, 20,000 individuals have signed up for early entry with a registered curiosity at near $30 million (roughly Rs. 217.5 crores).


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